Kayla Itsines Biography
Kayla Itsines is an Australian personal trainer, author, and entrepreneur with Greek heritage. She is the creator of a series of fitness ebooks titled Bikini Body Guides, and a meal-planning and workout app, Sweat with Kayla. In 2016, Sweat with Kayla generated more revenue than any other fitness app. In March 2016, Time named her one of the 30 most influential people on the Internet, noting her success at leveraging social media to promote her brand.
Kayla Itsines Age
Kayla was born on 21st, May 1991 in Adelaide, Australia.
Kayla Itsines Career
Kayla found work at a women’s gym in Adelaide. She came to believe that most women seek three specific outcomes from training: smaller inner thighs, flatter abdomens, and more toned arms, while also being concerned about becoming too bulky. She started training her sister’s friends who wanted to improve their fitness so they could play Netball on their high school team, focusing on building core strength and powerful legs. She lectured them on nutrition and asked them to take before-and-after photos of themselves to track their progress.
Her cousin suggested using Instagram as a way of organizing the photos. Within a few months, she had gained thousands of followers and was receiving regular requests for advice and help. Her partner, Tobi Pearce, suggested that she compile her routines into ebooks that could be sold online.
In March 2013, they founded the Bikini Body Training company with Itsines as director and Pearce as CEO. In January 2014, they published the first two Bikini Body Guides, with Itsines’ workouts in one volume, and nutrition information from dieticians Julie Dundon and Anne Schneyder of Nutrition Professionals Australia in another. She would later offer the guides via an affiliate program as well. By October, the guides had been downloaded over one million times.
The BBG program is based on 28-minute high-intensity workouts to be completed three times per week. The workouts are built from a repertoire of 150 movements inspired by a variety of sports and other physical training. The meal plans originally provided as little as 1,200 calories per day but was updated to provide 1,600 to 1,800. She describes the overall strategy as not being aimed at either weight loss or muscle gain, but rather, the creation of a particular look. The program is aimed primarily at women because Itsines feels she particularly understands women’s health and fitness goals.
In 2015, she embarked on a world tour, the “Kayla Itsines Bootcamp World Tour”, leading free group fitness classes. The tour included Australia’s capital cities, New York City, Los Angeles, and London. In February 2015, she took legal action against another Adelaide-based personal trainer, Leanne Ratcliffe, and Ratcliffe’s partner Harley Johnstone over comments they had posted on their YouTube channels.
Ratcliffe, publishing under the pseudonym “Freelee the Banana Girl”, had claimed that the BBG eating plan required users to starve themselves, and Johnstone, publishing as “Durianrider”, claimed that Pearce used steroids. Itsines claimed the statements were defamatory. She obtained an injunction to prevent the further publication of the videos. When the complaint was heard in the Supreme Court of South Australia on 23rd, March, Judge Withers directed the case to proceed to trial, but the matter was eventually settled out of court.
In April 2015, Apple featured her in an advertisement for the Apple Watch, demonstrating the heart-rate monitor feature of the product. In November 2016, Pan Macmillan published her first print book, The Bikini Body 28-Day Eating and Lifestyle Guide. In August 2017, she announced the upcoming publication of her second book, The Bikini Body Motivation & Habits Guide.
Itsines credits her social media success to keeping the focus on her followers and their fitness journeys rather than on herself and her journey. Part of her social media strategy is to keep attention on the transformation of the body, and she therefore seldom posts photos of her face. She is careful of how she is represented visually by other publications, turning down photoshoots that she finds inconsistent with her image. In a statement of her own values, she says she would never promote something in which she personally does not believe, pose provocatively or sexualize herself, or post advice that is relevant only to her own lifestyle. She is the only person who posts on her social media accounts.
Kayla Itsines Salary
Kayla Salary estimates are still under review, this section shall be updated once information is available.
Kayla Itsines Net Worth
Kayla Net Worth estimates are still under review, this section shall bed updated once information is available.
Kayla Itsines Family
Kayla is the daughter of Anna and Jim Itsines, both teachers. She has one younger sister, Leah, who is a personal trainer and food stylist. Her family heritage is Greek, and she identifies herself as Greek.
Kayla Itsines Husband
In May 2021, she recently announced that she is in a relationship. Prior to that, she was engaged to Tobi Pearce. She met her fiance, Tobi Pearce, at a gym. They have lived together since 2012. In April 2018, they got engaged however announced their split on 21 August 2020.
She has one child, a daughter, Arna Leia Pearce born in May 2019.
Kayla Itsines Education
Kayla graduated from the Australian Institute of Fitness at the age of 18 as a Master Trainer.